About Me
Costanza Lorini | Italian | Fashion Marketing Student
My name is Costanza Lorini, and I am an Italian-born fashion marketing student currently based in London. My journey into the world of fashion began early, inspired by the passionate and creative women in my family who nurtured my interest from a young age. They introduced me to the elegance, depth, and artistry of the industry; taking me to fashion shows, exhibitions, and events that helped shape my understanding of fashion on a global scale.
At the age of 15, I made the decision to move to the UK to attend boarding school, driven by my desire to experience life beyond borders and to pursue education in a dynamic, multicultural environment. After completing my International Baccalaureate (IB) diploma, I chose to continue my academic path in London, a city I had grown to love for its vibrant energy and endless creative opportunities.
Now studying Fashion Marketing, I’ve continued to immerse myself in the industry not just academically, but through real-world experiences that have helped define who I am as a fashion enthusiast and aspiring professional. These include a summer camp at Central Saint Martins in 2019, a summer internship at Rubelli Srl in 2023, and most recently, a Central Saint Martins summer course in Art Direction in 2024.
What I bring to every project I immerse myself into is a sense of discipline, a character shaped for collaboration, and the ability to listen, adapt, and communicate effectively. Furthermore, as a person I really value creative synergy and I believe in the power of storytelling and purpose-driven branding, elements that I strive to incorporate into all the work I produce.
My goal for the future is to continue building a career where I can blend creativity and strategy, always staying true to my love for fashion and my commitment to growth, integrity, and innovation.
My Proudest Academic Accomplishments
1
& Other Stories Presentation
This document was my first group presentation and a strategic analysis of the fashion brand & Other Stories, a sub-brand of H&M. It explores how the brand operates within its market environment, focusing on its target audience (young women aged 18–40), sustainability efforts, and fashion-forward positioning.
The report includes a PESTEL analysis (examining political, economic, social, technological, environmental, and legal factors), a SWOT analysis, an overview of the marketing mix (4 Ps), and insights into its use of social media and influencer marketing. It also compares & Other Stories to competitors like Zara and Mango, and discusses its focus on eco-conscious fashion, digital presence, and global expansion.
2
History of the Corset Essay
This essay explores the historical evolution of the corset and its contemporary reimagining by designer Jean Paul Gaultier. It traces the corset’s origins from the 16th century, where it was used to shape and control the female body according to societal ideals, through various transformations across the Renaissance, Victorian, and early 20th-century periods. The essay highlights how the corset symbolised both beauty and oppression, reflecting changing attitudes toward femininity and body image. In contrast, Jean Paul Gaultier revolutionised the corset by transforming it into a statement of empowerment and sensuality. Using unconventional materials like leather and rubber, and incorporating the corset into menswear as well, Gaultier challenged gender norms and traditional beauty standards. His iconic designs, such as Madonna’s cone bra, are discussed as examples of how he redefined the corset from a restrictive garment to a symbol of strength and self-expression. While his work received some criticism, particularly from feminist perspectives, Gaultier maintained that his intention was to celebrate the body, not to subjugate it. The essay ultimately concludes that Gaultier’s reimagining of the corset gave the historic garment a new cultural meaning, transforming it into a powerful emblem of modern identity.
4
In What Ways Did PETA Use Guerrilla Activist Techniques on Runways to Lead to the Banishment of Fur Garments?
This essay explores how PETA utilized guerrilla activist techniques—particularly nudity, bold messaging, and celebrity endorsement—to protest against the use of animal fur in the fashion industry, focusing primarily on the 1991 Oscar de la Renta runway disruption. Through a combination of visual and textual analysis, the essay examines several key PETA campaigns and how their provocative and emotionally charged tactics sparked public attention, debate, and eventually influenced major fashion brands to ban fur. It also draws on the work of authors like Kate Fletcher, Lynda Grose, Tom Regan, and Tisha Dejmanee to provide academic context, highlighting both the effectiveness and the controversy surrounding PETA’s strategies. Ultimately, the essay argues that PETA’s persistent, attention-grabbing methods played a significant role in shifting societal and industry attitudes toward fur, culminating in the eventual end of their decades-long “I’d Rather Go Naked Than Wear Fur” campaign.
5
Dissertation -
How do Italian Family Owned Luxury Brands Shape Their Brand Identity Compared to Ones Owned by a Fund?
My dissertation explores how Italian family-owned luxury brands—René Caovilla and Dolce & Gabbana—construct their brand identity compared to a fund-owned brand like Gucci. Through a detailed analysis of each brand's origin, creative vision, and cultural influences, it highlights the importance of heritage, craftsmanship, and personal storytelling in shaping their image. René Caovilla and Dolce & Gabbana maintain strong ties to Italian tradition, family legacy, and regional culture—Venetian and Sicilian respectively—while Gucci, although initially a family enterprise, evolved differently under corporate ownership, embracing a more global, trend-driven identity. While all three brands use fashion designers' visions and cultural symbolism to build brand storytelling, family-owned labels lean more heavily on consistent heritage narratives and artisanal values. In contrast, Gucci’s identity has shifted more dynamically with changing creative directors, focusing on innovation and broader market appeal. Overall, the text illustrates how ownership structure—family vs. fund—can significantly shape the continuity, authenticity, and evolution of a luxury brand’s identity.
6
Major Project - COSTANZA COUTURE CONNECTIONS
For my Major Project I ideated a luxury event agency named Costanza Couture Connections.
"Costanza Couture Connections (CCC) is a premier luxury event agency specialising in organising high-end fashion events and private parties. Our mission is to create unforgettable, immersive experiences for elite clients while embedding purpose and social responsibility into every occasion. What makes CCC truly unique is our seamless integration of luxury with philanthropy — every event we produce is directly linked to a meaningful charitable cause."
My Latest Experiences
My Past Working and Extracurricular Experiences
Welcome to my past experiences portfolio, please explore professional experiences I took part in in my previous years that have shaped the person and fashion student I am today.
